SEO and Ads Specialist

Design and implement B2B demand generation programs using SEO, AI SEO, and Paid ads to achieve quarterly targets for leads and opportunities.

Establish, track, and drive actions to improve engagement, conversions, pipeline progression, and return on effort for demand generation programs. Responsible for key metrics across your programs. Organize reports and dashboards to provide visibility; analyze and report on campaign results and KPIs.

Manage all aspects, including researching target audiences, budgeting, content creation, executing tactics, reporting results, and calculating return on investment.

Calibrate SEO and paid search campaigns.

Curate relevant collateral for campaign success. Participate in creating content when necessary. Incorporate constructive feedback from the Sales team, including on collateral creation.

Work with team members to continually evaluate and assess new methods and opportunities to reach key personas. Perform and document post-mortem analyses at the conclusion of each campaign, deriving lessons learned on lead quality and quantity based on activities and messaging.

Quarterly, perform a formal audit of all campaigns and their content to ensure that Forage AI continuously improves the content we are using/sharing.

6+ years of Saas demand generation experience with SMB, Mid-Market, and Enterprise B2B accounts

Strong experience in SEO and paid advertising. Aware of AI SEO and how it works.

Should be a problem solver – with or without using AI tools.

Self-starter, reliable team player with strong initiative and the ability to thrive in a high-intensity, rapidly changing environment.

Ability to juggle multiple cross-functional projects in a fast-paced, deadline-driven environment with strong attention to detail.

Data-driven marketing experience. Each program you run has clearly defined success metrics.

Strong knowledge of omnichannel demand generation tactics (events marketing (physical and digital), SEO, social media marketing, email marketing) and lead conversion principles, including various testing and user segmentation.

Experience running automation campaigns. Fluency in HubSpot or WordPress is preferred.

Experience with Google Analytics and Google Tag Manager.

Ability to communicate fluently in English.

Prior experience in a start-up, especially in a technology or SaaS start-up.

Prior experience at a company using ABM and Demand Generation strategy

History of progressively expanded responsibilities as a marketer. You are excited to broaden your knowledge of new marketing methods, such as generative content. Curious to learn, grow, and improve your skills as a marketer

Personal pride in creating high-quality programs. Passionate about the success of your team.

Strong interpersonal, multi-tasking, project management, and problem-solving skills.

Outstanding verbal and written communication skills, including presentation skills and copywriting.

Interest in Artificial Intelligence, Machine Learning, and Data.

High-speed internet connectivity for video calls and efficient work.

Capable business-grade computer (e.g., modern processor, 8 GB+ of RAM)

Dedicated workspace (at home) for uninterrupted and efficient work.

Headphones with clear audio quality.

Stable power connection and backups in case of internet/power failure.